What characterizes the modern consumer?
What is the modern consumer guided by when making a purchase decision? Currently, customers have changed their preferences. Now, no one will be charmed by the discount because customers realize that sometimes it is the same price. Discounts are everywhere, you can apply them, but they will definitely not be the best way to promote. There will always be someone who will offer such a product cheaper. In this situation, it is worth extending your promotion policy among many other marketing activities. Today’s customers pay more attention to the emotional side of buying. What is it about?
So what is emotion-based selling that encourages every modern consumer to buy? The best way is to offer a product and advertise it as an item that will meet the customer’s expectations, bring them tangible benefits, help them improve prestige and make using the product feel better, more fashionable, and proud. Emotion also means selling where the customer will feel no guilt if they decide to buy. It is an internal conflict that arises in the minds of customers. The willingness to have, however, to buy can often conflict with the willingness to act for the protection of the environment and help other people, which is strongly denied by consumerism. Finding a way out of this situation and reassuring the client’s conscience is the best way to get it. It is worth following the current trends and creating an offer that corresponds to the beliefs and values of potential consumers on the market.