What is transactional email?
There are many tools to appear in the marketing world of the Internet. However, thanks to transactional email it is possible on a very large scale. If there is a need to send them to several thousand people at the same time, using a standard mailbox can be very troublesome. In the case of a special and professional platform, it is extremely simple and takes a few minutes. Thanks to the platform, you get access to many additional functionalities and information. The user can receive reports on sent messages, their receipt or non-response. It will therefore be possible to check who has opened and read the content. Thanks to this information, companies can make quick decisions about their activities, their changes in order to increase the effectiveness of the campaign.
The influence of statistics on marketing activities
Statistics always play a huge role in running a business. Thanks to them, it is easier to see the effectiveness of the guns and, if necessary, to modify them. Transactional email is a great way to scale your business. Any information that is obtained in the statistics allows you to define the target group. Thanks to the indicators, it is known who is most interested in mailing, who reads messages regularly and who deletes them. So you can determine how often you send messages, what content should be in them, whether the email titles are relevant and interesting, or maybe you need to make changes to the style of your email.